Interbike Goodies pt 1: New Goodies from SRAM

Rumor was that our friends and long time supporters of the team from SRAM had some new products to introduce for 2009...so we had to check out the buzz. Sure enough, we were pleased to see their new inovations for 2009 and you will be to.

New for 2009 is the SRAM line of wheels. The S40, S60 and S80 wheels are a combination of technology from SRAM and their partners at ZIPP. All three sets of wheels feature a deep carbon rim (40mm, 60mm, or 80mm hence the names) married with an aluminum clincher braking surface. The rims are laced with bladed aero sapim spokes to a ZIPP hub found on the current Flashpoint wheelsets with sealed bearings. Smart and stylish wheel graphics finish off the total package.

Our team has been fortunate to use the SRAM Force groupo for the 2008 season with great success. It was great to see that some of its features have trickled down to the 09' SRAM Rival Groupo. The new Rival hits the streets with a new black gloss finish on all components and carbon brake levers, mirroring the Force groupo.

Those hardcore freeriders out there will also be blow away with SRAM's new Truvativ Hammerschmidt crankset, which uses internal gearing to switch chainring gear ratios while using only one chainring...I know, I had to see it to beleive it too! Even got a chance to ride it. The 1:1 and 1:1.6 overdrive internal gearing give you the security of a single chainring and the shifting abilities of a double. Technology that will prove to revolutionize the ideas of shifting and gear ratios for the MTB crowd and beyond.

The Hincapie/Coca-Cola/Barkley Cycling Team is pleased to continue its partnership with SRAM as our official groupo provider for the 2009 race season. Check them out at http://www.sramnation.com/ and make the leap.